Plausible

A privacy-focused web analytics tool that collects a small set of meaningful metrics with a lightweight script and no cookies, personal profiles or cross-site tracking. It reports pageviews and visitors, with goals, funnels and traffic sources, and the dashboard stays deliberately simple rather than turning into a warehouse of charts.

Teams use it to answer how much traffic a page or a campaign produced, and it works well as an admin panel companion where a full marketing suite would be overkill.

Self-hosted, the traffic data and the IP addresses behind it remain on your infrastructure with no third party seeing them, and the database is a routine backup.